Friday, July 17, 2015

Offering Shop Gift Cards

Gift cards are a popular and convenient choice for customer's looking for a gift-giving option. Especially for businesses with longer production times this increases the sale probability when time constraints are a factor. Each time a gift card is purchased from your shop this brings the recipient (now a new customer) to your door. The best part? When using a gift card, customers tend to be less worried about price points!

When creating your listing make sure to follow these tips:
  • Choose if you would like to mail a physical item such as a gift certificate or send a digital file also known as an e-card. Tip: Be creative because this is a nice marketing opportunity. 
  • Be clear in your listing that this gift certificate is specific to your Etsy shop. 
  • Decide how you will handle a carried balance. Revised paypal invoices are a great way to keep track. Include this information in the listing or have it accompany your gift card. 
  • Update your policies to include your gift card information. 
  • In order to accept gift cards you must enable "other" as a checkout option. This feature can be found in your Etsy settings. 
  • Gift cards issued in Connecticut "may not have an expiration date or inactivity fee." Per the CT Department of Consumer Protection

For the full how to listing guide you can read the Etsy Blog

Resources for customized plastic gift cards:

Written by Alonda Baird-Juhasz, owner of Designer Dwellings, who believes in adding color to life. An avid DIYer, sparkle-loving, all things fabulous addict, her shop features bright and fun home decor accessories and gifts. When not in the shop you can find her interior decorating or visual styling events and photo shoots.

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