Let's talk for a minute about your About page: when is the last time you updated it? If you go to it right now, do you still have the same hairstyle/boyfriend/pets/products/philosophy? Are you still the same person who set up the page?
Your About page is a small glimpse into who you are and what you do, what your purpose is online, your background, your favorites, and so on. It's also a huge look into your personality- do you use humor, lots of photos, a bullet-point list? The folks who drop in on your About page are looking to get to know you better, so make sure you are giving the truest version of yourself. If you haven't looked at your About page in awhile, hop on over to it and consider updating the photos, information, and links- anything that is new that is relevant to your online self. Just a little tweaking can go a long way with helping you connect to your viewers.
Written by Kristen of Milo and Molly. Kristen runs her business while staying at home with her two small children. Fueled by an endless supply of tea, she sews late into the night when the house is quiet, most often accompanied by her faithful poodle, Casey.