Monday, June 22, 2015

One Thing: Pinterest for Business Part One

Pinterest can be a great tool for your business. How to use it for your business may be a bit unclear, but we'll explore how to navigate Pinterest step by step (or One Thing by One Thing) with your business in mind.

The first step is to convert your personal account to a Business account, if you haven't already. Conversion is the way to keep your followers, pins and boards in tact from your personal account.  To access the business area of Pinterest, click on the right end of the Search bar for the drop down menu. Businesses link will be at the bottom.

On the page, you'll need to find the link that reads Convert now.  You'll be asked to pick a business category and enter some other information. That's it for the conversion from personal to business Pinterest account!

Once you have your business account, you can setup analytics by verifying your business website.

In upcoming posts, we'll cover how to use Pinterest for your business, as well as the different kinds of Pins (Promoted Pins, Rich Pins and Buyable Pins.)  If you want us to explore something specific, let us know in the comments. Happy Pinning!

Cyn Thomas is the illustrator, designer and pattern maker of RiverDog Prints. Her paper goods and gifts are guided by earth, animals, function, food and cocktails. You can also find Cyn canning in her kitchen, walking her dog, being outnumbered by her boys and husband or reading herself to sleep.
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