Monday, June 29, 2015

One Thing: Pinterest for Business Part Two

In Part One of One Thing: Pinterest for Business, your personal account was converted to a business account.

Today, one thing to do is examine your boards and how they relate to what you create, make or sell. Changing some of your board titles will allow you to Pin your products to the boards, mixing in with related pins from others. For example, I have a board named "For the Dogs" (pictured above.) I will add a pin of one of my dog drawings or cards to the board, as well as all the other dog-inspired goodness I find. The people who follow this board obviously love dogs and may love one of my paper goods that feature dogs.

If you are a landscape photographer, you may have a board that features beaches. You can pin your work to this board among other beach-related pins.  If you make children's clothing or accessories, you may have a board that features Traveling with Family. If you are a soapmaker, a board of beautiful kitchen or bath counter tops and sinks would mix well with your products.

The boards you create or the titles of boards that you modify should have keywords to make them searchable.  Remember that the pins of your products should have meaningful descriptions and link to your work.

Having a board that is exclusively your products is fine. You will have fans of your work subscribed to that board. Spreading your products to other related boards will help pinners imagine your products among the things they love and possibly turn pinners into fans and customers.

Cyn Thomas is the illustrator, designer and pattern maker of RiverDog Prints. Her paper goods and gifts are guided by earth, animals, function, food and cocktails. You can also find Cyn canning in her kitchen, walking her dog, being outnumbered by her boys and husband or reading herself to sleep.
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