Wednesday, April 15, 2015

Packaging Evolution

Over the course of several years of wrapping up stationery for my (then) paper shop, the way I packaged my goods evolved. As my product line became more refined, and my cashflow more fluid, I was able to change the packaging to reflect those changes. I wrote about this a while ago over at Handmade Success, and thought it would be a good topic to revisit here on the Nutmeg Collective!

When starting out, I had limited funds for packaging, but I still made sure to keep my brand (logo) a focal point and the packaging clean, well fitted and pretty! I want to really stress "well fitted". Sloppy or ill-fitted packaging says a lot about you, your business and your care; none of them positive.

Initially, I used biodegradable clear bags with the sealing strip attached. Product information was printed on folded cards, included the product name on the front along with my logo, and on the back any further info like my website. I made sure to include the card topper inside the clear bag. This kept it clean (especially good if you're selling wholesale to other shops), helped the packaging look tidy and nothing additional was needed to secure it.


The next stage of my packaging came when I decided to change my logo. I started using biodegradable, one piece, clear boxes. I bought small hang tags from Moo.com and punched the holes myself. I tried to coordinate the ribbon with the image on the cards. The boxes were sealed with small round labels I purchased from the same place I bought the boxes. Sometimes I used twine and sometimes I used satin ribbon. The hang tags had my logo on the front and my website on the back. Clean looking and easy to manage.



The final stage of my packaging transformation was moving to linen-textured, two-piece boxes. This really made a statement. I always had lovely feedback on my packaging, but during this phase my product feedback went through the roof! Customers really appreciate a thoughtful package. I can honestly say, my repeat business also increased after I started using this method.

All the elements for my packaging: Belly bands for the produce, Italian cotton ribbon, hang tags I printed in studio and
a custom wax seal stamp I used on the hangtags occasionally or on the envelope of the handwritten note always included!

Belly bands, with my logo printed on them, kept the cards in place during shipment.

Linen textured box, Italian cotton ribbon and a simple logo hangtag.

Custom wax seal for the envelope of the handwritten note to the buyer.
Regardless of how much you can afford to spend on your product's packaging, you can always find a way to make it look professional. Your clients will appreciate it, and will notice the extra special touches you make to present a thoughtful purchase. A happy client will mean a repeat client!

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Patti Wunder of Easton Place Design Studio is the designer for this sweet studio. After her kids head to school, Patti creates logos, packaging, sell sheets, web elements and anything else her clients need for their businesses! Her sidekick, Aggie the Goldendoodle, is a great source of inspiration & reminds Patti to go outside a bit each day. Along with designing, Patti makes time for a pot of Irish Breakfast tea (one sugar & splash of cold milk), dark chocolate and music!  Website | Instagram | Twitter | Facebook | Pinterest | eastonplacedesigns@me.com


 

1 comment:

  1. Where did you buy your clear bags and clear boxes?

    ReplyDelete