There are two main types of tags: a hashtag and an "at" tag.
A hastag, initiated with a number sign (#) is an unspaced phrase used to identify a group of similar comments. Hashtags are searchable, so if you click on one, you can see who else is tagging the same thing. Many groups and businesses online use branded hashtags to connect with followers and reach out to their community.
At "at" tag, using the @ symbol and the person's or business's username will usually trigger a notification to a person's account that someone is tagging them and commenting about them. It's a great way to give a quick shout-out to someone whose product you like, whose blog post is a good read, or whose an awesome member of the community. Many times, you'll get a comment back, and if you do, you can start a dialogue.
By using tags, you are putting yourself out there to connect with others, plus it makes your social media posts searchable. Others may find you through a common hashtag or a trending topic. A few words to the wise: just make sure not to overdo it. Too many or excessively long hashtags can be an annoyance to followers, as can persistent spammy tagging. Make sure you are genuinely tagging someone to give kudos, and keep the amount of hashtags to the most important ones for the best results.
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Written by Kristen of Milo and Molly. Kristen runs her business while staying at home with her two small children. Fueled by an endless supply of tea, she sews late into the night when the house is quiet, most often accompanied by her faithful poodle, Casey.