Monday, April 11, 2016

One Thing: Newsletter Sign-Up Links for your Etsy Shop

Our One Thing series is all about fitting an action into your day that is fast, efficient, and hopefully, effective for your business. Today is all about building your email list through your Etsy Shop.

Email marketing is still the best way to reach your target audience.  This is a huge topic, but the focus today is providing links to subscribe to your list on Etsy.

There are three major places to place your newsletter sign-up link within your Etsy Shop:  About Page; Shop Announcement; Message to Buyers. 

When you edit your About Page, click on the Story tab and add your sign-up link where it makes sense in the "story" you write about yourself and your shop.  There is also the Related Links section, which does not have a newsletter option at this time. There is a link to your Shop Website, so be sure to have a highly visible sign-up there for your potential customers.

Your Shop Announcement is a very prominent place to provide information, so a link to your newsletter should be included.  This section is right below your featured item images and is the first place visitors to your shop can read more about you and your creations.

And finally, in your Message to Buyers note, definitely include your link to sign-up in this area to encourage your current customers to keep up to date on your business.  This is included in the Etsy order confirmation email that your buyers receive after purchasing.

Providing the link to your newsletter in as many places as possible will help to build your list, so your message will reach the people who most want to hear from you and about what you create.  Do this One Thing today!

Cyn Thomas is the illustrator, designer and pattern maker of RiverDog Prints. Her paper goods and gifts are guided by earth, animals, function, food and cocktails. You can also find Cyn canning in her kitchen, walking her dog, being outnumbered by her boys and husband or reading herself to sleep.
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