Thursday, December 3, 2015

Local Love: Mad Hatter & Company in Southbury

In June of 2015, Mad Hatter and Company opened it’s doors to their Southbury location in Bennett Square. This three room co-operative boutique is home to 9 women who run small businesses and several independent brands. It boasts everything from handmade to vintage, home decor, boutique gifts, independent fashion and accessories. If you’re shopping small this year, this is a place not to be missed!

Started by two independent shop owners, Joan Tarby and Angie Chernovetz, the ladies' concept was to run a successful boutique that fit into their busy lifestyle while encompassing some of their favorite local artists and small brands. Different from a typical consignment shop, the co-operative shop idea allowed everyone involved to be a co-owner of sorts. Everyone shares in the responsibility of running the shop while maintaining their own hours, inventory and profits.

Joan and Angie each bring their own individual style to the table. Joan, The Mad Hatter, brings in a gorgeous curated selection of retail fashion from indie brands in small batches. The result is a constantly changing look that helps keep the shop fresh and exciting. The shop never looks the same two weeks in a row! She also brings in accessories, bath and body products and trending jewelry.

Angie of Angie’s Treasures helps create the unique look of the shop by creating beautiful furniture from upcycled and restored vintage pieces. She sprinkles in more of a look by adding in primitive and industrial home decor as well as hilarious box signs and cards. The current holiday display in the shop was created by both ladies and is quite a sight to behold!

The co-owners curated the group to include people they felt would not only sell well, but would work well together. The “& Company” in the name includes Nutmeg Collective members, Jillian Lyons, who comes with her handmade Jillian Lyons Designs retro and indie inspired jewelry, as well as, curated collections of vintage jewelry and clothing from Valley Vintage. And new team member Alyssa Antonucci, who brings in her on trend BBA Bracelets - a handmade collection of addicting arm candy for the free at heart. 

The shop also consists of Meghan Tarby, whose brand Her Looking Glass brings in brands with a bit of retro flair like Anne Taintor as well as beautiful handmade and retail home decor and customizable jewelry by Pick Up Sticks. Allison Arnold, a creative Southbury based local artist who goes by Allison Wonderland. She creates one of a kind jewelry pieces that covers everything from glitz and glam to everyday wear. Bowtique by Alexa, run by Lexy DeLaurentis, makes hair bows and accessories for women and girls. Lindsey Smith, the driving force behind Black Tabby Studio, maker of whimsical illustrated cards and hand lettered mugs. Lastly, Elizabeth Pisano of Re-Designed by Elizabeth, who makes the most original and beautiful upcycled sparkling lights from former wine and liquor bottles.


Located in the Bennett Square shopping plaza at 134 Main Street South, Southbury Connecticut in unit 41-D. You can also find Mad Hatter & Company on Facebook and Instagram.

Valley Vintage is a combination of style from Jillian Lyons and Matthew Sensenig, vintage enthusiasts and partners in both love and business. They are located in the town of Seymour, CT nestled in the heart of the All American Valley! Their collection consists of vintage clothing and items that they simply can't resist. Nothing enters the Valley Vintage shop unless both Jillian and Matthew see something special about it. Everything is hand picked and curated together. They hope you'll see that something special in their picks too!

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