Monday, November 9, 2015

One Thing: Gift Sets

Designer Dwellings

Having ready-to-gift options is one thing you can create in your shop to attract new customers and keep your loyal fans coming back.

Poor & Pretty
Take a look at your current offerings and imagine yourself as a customer looking for gifts for different occasions.  If you have items that could be paired together to give as a gift, create a new listing for them using keywords that will help that gift-giver find your items.

Painted by the Shore
 You can also offer a gift set or a singular gift that includes gift wrap.  Customers want you to solve their gift-giving problem, so ensure that is as easy and complete as possible.  You can offer gift wrap as an add-on to your items or include it in the price of your items.  Make sure to take a photo of the gift-wrap option.

Treefort Naturals
 If you can offer different price points for your gift sets, you can fulfill the needs for different gift-givers.  Commonly, gifts are between $20 and $50, depending on the recipient.  There is also the token gift that can be between $10 and $15. Try to have a variety of options for both of these price point ranges.

Nutmeg Naturals
If you keep in mind who your gift set might be for, how much they want to spend and make it easy for the gift searcher to find your item, you can open up a whole new area for your shop and your customers.  Happy gift-giving!

Cyn Thomas is the illustrator, designer and pattern maker of RiverDog Prints. Her paper goods and gifts are guided by earth, animals, function, food and cocktails. You can also find Cyn canning in her kitchen, walking her dog, being outnumbered by her boys and husband or reading herself to sleep.
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