One Thing: Pinterest for Business Part Two

In Part One of One Thing: Pinterest for Business, your personal account was converted to a business account.

Today, one thing to do is examine your boards and how they relate to what you create, make or sell. Changing some of your board titles will allow you to Pin your products to the boards, mixing in with related pins from others. For example, I have a board named "For the Dogs" (pictured above.) I will add a pin of one of my dog drawings or cards to the board, as well as all the other dog-inspired goodness I find. The people who follow this board obviously love dogs and may love one of my paper goods that feature dogs.

If you are a landscape photographer, you may have a board that features beaches. You can pin your work to this board among other beach-related pins.  If you make children's clothing or accessories, you may have a board that features Traveling with Family. If you are a soapmaker, a board of beautiful kitchen or bath counter tops and sinks would mix well with your products.

The boards you create or the titles of boards that you modify should have keywords to make them searchable.  Remember that the pins of your products should have meaningful descriptions and link to your work.

Having a board that is exclusively your products is fine. You will have fans of your work subscribed to that board. Spreading your products to other related boards will help pinners imagine your products among the things they love and possibly turn pinners into fans and customers.

Cyn Thomas is the illustrator, designer and pattern maker of RiverDog Prints. Her paper goods and gifts are guided by earth, animals, function, food and cocktails. You can also find Cyn canning in her kitchen, walking her dog, being outnumbered by her boys and husband or reading herself to sleep.
Website | Instagram | Twitter | Facebook | woof@riverdogprints.com

One Thing: Pinterest for Business Part One

Pinterest can be a great tool for your business. How to use it for your business may be a bit unclear, but we'll explore how to navigate Pinterest step by step (or One Thing by One Thing) with your business in mind.

The first step is to convert your personal account to a Business account, if you haven't already. Conversion is the way to keep your followers, pins and boards in tact from your personal account.  To access the business area of Pinterest, click on the right end of the Search bar for the drop down menu. Businesses link will be at the bottom.

On the page, you'll need to find the link that reads Convert now.  You'll be asked to pick a business category and enter some other information. That's it for the conversion from personal to business Pinterest account!

Once you have your business account, you can setup analytics by verifying your business website.

In upcoming posts, we'll cover how to use Pinterest for your business, as well as the different kinds of Pins (Promoted Pins, Rich Pins and Buyable Pins.)  If you want us to explore something specific, let us know in the comments. Happy Pinning!

Cyn Thomas is the illustrator, designer and pattern maker of RiverDog Prints. Her paper goods and gifts are guided by earth, animals, function, food and cocktails. You can also find Cyn canning in her kitchen, walking her dog, being outnumbered by her boys and husband or reading herself to sleep.
Website | Instagram | Twitter | Facebook | woof@riverdogprints.com