SEO for Etsy: Part 3 - Implementing Keywords

In the last exercises you created your master list of SEO keywords and identified your front runners. NOW you need to implement them into your listings to make your items visible to your audience.

Here is how this works.

Etsy uses your product titles and your product tags to locate your item in a search. So your most powerful keywords should be in these spots followed by variations i.e. Color. Any open spots is where you will start sprinkling in the remaining items. If you have different listings for similar items then stagger the remaining keywords between the listings. By doing this you are pushing the boundaries of your visibility.

Now even though Etsy does not use your item descriptions in their search algorithm - Google does. So make sure that you are reinforcing your entire internet presence by including your strong keywords in your item descriptions as well.

Remember to periodically refresh your keyword list as trends or times of year change.

Happy Sales!

Written by Alonda Baird-Juhasz, owner of Designer Dwellings, who believes in adding color to life. An avid DIYer, sparkle-loving, all things fabulous addict, her shop features bright and fun home decor accessories and gifts. When not in the shop you can find her interior decorating or visual styling events and photo shoots.

SEO for Etsy: Part 2 - Keyword Strength

You have created your master keyword list - so how do you know your most important keywords? Simple - search them.

Actually type your keywords in and hit search. Look at the listings that come up. Should your item be in this group? Think about the buyer that is clicking through. If you used the word "rustic" as a descriptor does it make sense in this setting or should it be adjusted to "shabby chic"? 

The searches that your item would fit into best should be highlighted. These are your strongest keywords and the ones that should be most present in your listings. This does not mean that these other keywords are useless! It just means that these are the bright blinking arrows that direct the buyer to your amazing listing.

Note: On the bottom of a listing are the tags used for the item. These are clickable and will bring you to a search using that specific tag.

Written by Alonda Baird-Juhasz, owner of Designer Dwellings, who believes in adding color to life. An avid DIYer, sparkle-loving, all things fabulous addict, her shop features bright and fun home decor accessories and gifts. When not in the shop you can find her interior decorating or visual styling events and photo shoots.

SEO for Etsy Part 1: Identifying Keywords

You have an amazing item, you set up your listing, you hit publish and then poof your item vanishes into the sea of other listings.

So how you do you get YOUR amazing item found by buyers? SEO!

Search Engine Optimization. You need to leave a bread crumb trail of keywords that will lead buyers towards your amazing item.

Step 1: Creating your keyword master list.

• Go to Etsy's search bar and start typing in the obvious and basic descriptions of your item. Etsy will now provide other variations of what you are searching. Write those down because these are words/terms that are being used to find similar items.

• Expand your search into those variations Etsy provided for you and a new set of options should open up. Write those down. Rinse and repeat.

• Now include descriptors in your search. Is your item "modern", a "houseware", "home and living". Think of the categories Etsy puts their collections in. Write those down.

• Lastly is your item included in a current trend or time of year? Is it ombre, color blocked or holiday? Add those items to your list.

At the end of this you should have a solid list of SEO keywords that you can now use to strengthen your item's visibility in an Etsy search.

Written by Alonda Baird-Juhasz, owner of Designer Dwellings, who believes in adding color to life. An avid DIYer, sparkle-loving, all things fabulous addict, her shop features bright and fun home decor accessories and gifts. When not in the shop you can find her interior decorating or visual styling events and photo shoots.